Author: admin

ABSTRACT
The main objective of this study was to investigate the role of supervisor support on nurses’ job satisfaction in the public hospitals of Sindh province of Pakistan. The outcomes
explained a valid and reliable measurement model so that a structural model could be built upon it for testing research hypotheses. Results indicate that supervisor support has a significant impact on job satisfaction among nurses in Pakistan. Moreover, fairness perception less moderate rather, it is found to be a strong predictor of nurses’ job satisfaction. The finding are a
crucial learning for top management and people in key authorities regarding how supervisor support and fairness perceptions can be strategically used as an important work factor to positively enhance employee behaviors and outcomes. There are far greater benefits of supervisor support and fairness perceptions that organizations need to unveil in order to ensure strategic achievement of both individual and organizational objectives.
Keywords: Supervisor Support, Fairness Perception, Job Satisfaction, Pakistan

ABSTRACT
In the digital economy of Pakistan, banks and financial institutions are continuously engaged in efforts to launch new variants of plastic money. At present, the debit and credit cards are widely accepted, among other forms of plastic money, as convenient mode of payment in Pakistan. This increasing trend of debit/credit card usage is encouraging researchers to analyze the opinions of public regarding plastic card usage. This research undertaking
highlights the consumer attitude towards usage of these cards in Karachi by considering demographic factors: income, education, age, and gender along with some attitudinal variables: perception of benefits and risks of plastic money. The data is gleaned through survey from the sample of 372 respondents of Karachi. The results reveal that monthly household income, education, and age do not have any significant impact on the plastic card usage. Moreover, the findings uncover that males are using plastic cards more frequently than females. The inquiry confirmed that debit cards’ usage is more than that of credit cards’ usage. Moreover, the perceived benefits and risks play a significant role in usage of debit and credit cards.
Keywords: Consumer Attitude, Debit/Credit Cards, Plastic Card Usage, Marketing of Financial Products

Abstract: The study aimed to analyse the impact of brand image, brand perception, brand preference and brand loyalty on consumer purchase intention in the FMCG industry of Pakistan.
It also used entrepreneurial marketing as moderator between the association of brand loyalty, brand perception, brand image and brand preference with purchase intention. The study has used quantitative explanatory research design. In this concern, a sample of 424 responses was collected using convenience sampling technique from different self-service stores and mega malls of Karachi city, Pakistan. Survey instrument was adapted from numerous past literatures and designed on fivepoint Likert measurement scale. The results and findings of the study showed that brand loyalty, brand perception and brand preference have statistically significant and positive impact on purchase intention. Among the three statistically significant variables, brand loyalty has most impact on purchase intention, followed by brand preference and least influenced by brand perception. Additionally, the results showed that entrepreneurial marketing moderates the relationship of brand loyalty, brand perception and brand preference with purchase intentions of consumer toward FMCG brands in Pakistan. However, the results interestingly showed that brand image does not influence
purchase intention and also, entrepreneurial marketing does not moderate its relationship with purchase intention in regards to FMCG brands in Pakistan. The study also showed that combination of all the variables has strength to predict 34.1 percent of purchase intention in regards to FMCG brands of Pakistan. The study further provides conclusion, managerial recommendations and future research directions.
Keywords: Brand Image, brand loyalty, brand perception, brand preference, consumers’ purchase intention, entrepreneurial marketing

Abstract

In recent times, moderated mediation analysis has been proven to be one of the useful techniques in providing powerful analysis in many research areas such as social science, marketing, statistics, health science and others. Based on the usefulness of this technique, the current study adopted moderated mediation analysis approach to examine the impact of servant leadership on follower outcomes. This study examined the impact of servant leadership, an employee and community focused leadership style, on followers’ PsyCap and in-role performance. Data from 194 employees were collected from several local and international banks operating in Pakistan. In order to test for the validity of the measures that were employed in this study, confirmatory factor analysis was conducted. The hierarchical multiple regression analysis was used to test the hypothesized moderated mediation model. Based on social exchange theory, the results showed that followers PsyCap served as the psychological mediating mechanism through which manager’s servant leadership led to followers increased in-role performance. Furthermore, the results also supported followers’ work regulatory focus (promotion and prevention focus) as the dispositional boundary condition of this mediating effect wherein, the promotion focus has a significant effect on the indirect effect of PsyCap on servant leadership and in-role job performance relationship. However, there is an insignificant moderating effect of prevention focus on the indirect effect of PsyCap on servant leadership and in-role job performance relationship. This study contributes to both the servant leadership and PsyCap literature by addressing questions with useful theoretical and managerial implications.

Keywords: work regulatory focus, servant leadership, psychological capital (PsyCap), in-role performance

Abstract

The objective of this study was to find out the impact of employees organizational commitment on readiness for change during the change process. The study was carried out among the teaching and non-teaching staff of Higher Education Institutions, (HEIs) of Karachi. The sample comprised of 168 respondents from various HEIs of Karachi including Private and public sector organizations. To assess the employees readiness for change the scale of (Kwahk and Lee, 2008) and for organizational commitment “Three component model” of Meyer and Allen (1997) and scales of (Hersovitch and Meyer, 2002) were used. Structural Equation Modeling (SEM) technique was used to find out the results of the analysis which suggested Affective (AC) and Continuance commitment (CC) have a significant influence on the readiness for change whereas, normative commitment (NC) do not significantly influence the employees readiness for change in institutions of higher education. This study is one of the first to empirically establish a relationship between change readiness behaviors among the employees of the HEIs of Karachi, Pakistan. One of the important theoretical contributions of the study is that the three-component model which has been empirically tested in various socio-economic settings in the Western context and in a Pakistani public sector organization may also be employed in the Higher education sector of Pakistan, which helps in understanding the change related behavior of the employees with respect to policy making and adaptability to the new and updated requirements of the academia including curriculum, assessment methodology and others.

Keywords: 

Higher Learning Institutions (HEIs), Organizational Commitment, Readiness for Change

DOI: 

https://doi.org/10.31384/jisrmsse/2018.16.1.1

Abstract:
The objective of the present article is to highlight the concept of innovation performance, its importance and the different elements that could potentially enhance it within an organization. Through critical appraisal of the literature, the paper has attempted to shed light on how innovation performance is essentially important for businesses to thrive in the current global
economy via focusing on prospects like corporate entrepreneurship and employee engagement.
The review has concluded that Innovation and more importantly, employee performance towards bringing innovative is critical for businesses. Corporate entrepreneurship is an evolving concept
that talks about nurturing and establishing such an environment that supports and motivates people to work with initiative mindset, indulging in creativity and innovation within the
organization. Notably, past empirical evidence has underscored employee engagement to be highly significant in enhancing performance focused outcomes. The paper had attempted to establish how corporate entrepreneurship can enhance innovation performance within an organization. Importantly, the paper has also outlined pivotal role of employee engagement as a
potential moderator to enrich this relationship. The paper has forwarded research model highlighting severe paucity of research and mature significance for fostering innovation performance at the workplace.
Key words: Corporate Entrepreneurship, Employee Engagement, Innovation Performance,
Creativity

Abstract

In the regime of globalization, many companies around the world attempt to globalize their business network beyond domestic boundaries. The stimulus behind that is to nourish, avail opportunities, and earn profits by leveraging the global skills and resources. Such an extension of business can not only benefit them but also to the domestic economies, and overseas economies too in many respects. This study intensively examines the way investors and financers’ assist Pakistani companies to expand their business worldwide. When companies flourish their business ventures and even go global, investors feel confident in investing with them. Similarly, financers trust them and finance them at soft/discounted terms. This is a novel study in the matrix of Pakistan. One earlier research on this issue in some other country ascertained only about the role of bank lending in corporate globalization, while this probe also enlarges its scope by probing about the relationship among investors and globally expanding companies.          

The research design of this study consists of sequential hybrid research approaches. At the first stage, a qualitative study was conducted to have basic acquaintance about the core theme of the investigation, corporate globalization and the role of investors and banks cum lending agencies to support Pakistani companies. At the second stage, quantitative study was conducted to test the hypotheses. The samples belong to the population of top-five export-oriented sectors in Pakistan since many of their companies have globalized their operations. The findings reveal evidence of trust and support by investors, banks, and lending entities to these companies.

Keywords: 

Globalization, Corporate Globalization, Bank Lending and Corporate Globalization in Pakistan

Abstract

The main objective of this study was to ascertain the impact of job clarity on nurses’ job satisfaction in the public hospitals of Sindh province of Pakistan. The results presented a valid and reliable measurement model so that a structural model could be built upon it for testing research hypotheses. Results indicate that job clarity has an insignificant impact on job satisfaction among nurses in Pakistan. Moreover, the fairness perception does not moderate; rather, it is found to be a strong predictor of nurses’ job satisfaction. In other words, people have a lack of clarity about tasks, roles, and responsibilities, often end up affecting their outcomes. Therefore, it is recommended to strengthen the element of fairness in jobs to boost job satisfaction. HR policies and general policy makers in the organization have a greater role in this regards to ensure that the work and task are divided on fair grounds and so the rewards.