Author: admin

Abstract:

Social interactions through social commerce platforms empower consumers to share their personal experiences with others, but its role becomes more significant for societal protection during COVID-19. Numerous scholars have studied e-commerce extensively, but there is a lack of studies to identify social commerce characteristics to attract potential consumers during COVID-19. This study aims to examine the role of social commerce constructs by integrating social presence as a moderator in the model to explain consumers online shopping intentions in a Pakistani context, where lack of trust on the reliability and validity of comments from other consumers being considered the growing concern toward the success of social commerce. The quantitative data were collected from the respondents living in different cities of Pakistan. Most of the hypothesis supported and demonstrate the positive response from the Pakistani consumers having experience in shopping through social commerce platforms. The findings of this study will help scholars and managers to understand the attitude of Pakistani consumers.

Abstract

Private universities are growing in the present era. The enrollment ratio is also getting high, and universities are putting efforts to attract more students. Hence, it is essential to provide students with the best quality services as it spreads positive word-of-mouth. Therefore, the present article is designed to study the impact of front-desk staff service quality on word-of-mouth through the mediating effect of students’ affective commitment and students’ trust. An online questionnaire survey was conducted in Karachi, Pakistan. This study used the partial least square method to run structural equation modeling analysis. The findings revealed that all paths show a positive and significant relationship except front-desk staff service quality and word-of-mouth. Moreover, students’ affective commitment and trust mediate the relationship between front-desk staff service quality and word-of-mouth. Results also illustrate that gender exerts a significant moderating role on front-desk staff service quality, students’ affective commitment, and word-of-mouth. The study provides practical implications for policymakers, private university  management, and educational institutions. Firstly, it is crucial to provide effective communication training to the front-desk staff to learn the basic etiquette of greetings and humbleness. Secondly, there must be experienced personnel who can assist students promptly.

Abstract
Aim of this study is to examined the impact of buyers’ dependence and absorptive capacity on business performance and the moderating role ethical long term relationship. Direct data gathering from respondents is a primary component of research methodology. The first data was gathered using a self administered questionnaire from prior research and an online Google form. data gathered for one month, starting in January 2023. Respondents from Sindh pharmaceutical firms in Pakistan who are either directly or in directly engaged in buying represent
the study’s population. In acknowledgement of a variety of restrictions, including time, location, and financial concerns, we have used the convenience sampling and cross sectional methodology. Strongly disagree to stro ngly agree on a five point Likert scale (1 5). The results showed that direct effect hypothesis buyer dependency and absorptive capacity are support .Therefore, the proposed H1, and H2, which are both positive and significant relationship with business performance. In addition, the moderation effect of the present analysis also demonstrate that
ethical long term relationship does not moderated relation between buyer dependency a business performance was rejected Last ethical long term relationship does moderated relation between absorptive capacity a business performance was accepted. These variables should be taken in future polices in order to better firm performance.

ABSTRACT

In higher educational institutes, developing classrooms for active learning is becoming a part of comprehensive educational drive for students involving and engaging in learning. For this purpose, influence of social factors on collaborative learning and engagement has been investigated which will influence learning performance of students. The study looked at following areas: (a) the ability of social factors for developing collaborative learning and engagement and (b) whether collaborative learning and engagement mediate a link between social factors and student’s learning performance. Constructivism theory has been utilized to observe the student’s learning behavior. Data have been collected through questionnaires from university students. Findings evaluated through structural equation modeling (SEM), shows that social factors, i.e. interaction with peers and teachers, social presence, and usage of social media positively impact active collaborative learning and student involvement, thus affecting their learning performance. The findings also provide evidence for double mediation used in this study. As online learning is becoming more prevalent in education, it has been concluded that overall collaborative learning and engagement with influence of social factors improve activities of students learning; therefore, their usage should be stimulated in teaching and learning in higher educational institutions as it influences students’ academic development.