Impact of manager’s personal values and awareness on the sustainable behavior

ABSTRACT
Across the globe, organizations and institutions are working to reduce the environmental impacts. Despite these
efforts, progress in integrating sustainability processes and decision criterions has been limited. In this regard,
sustainable procurement is a new global trend in the development of sustainability. However, there are numerous
barriers in the implementation of sustainable practices. One of the major barrier is the lack of sustainable
procurement behaviour (SPB) among the procurement managers. The main purpose of this research is (1) to
examine the relationship of awareness (AW) and personal values (PV) with SPB; (2) to determine the mediating
effect of commitment towards change (CTC) on PV and AW. In this quantitative study, the population was the
procurement managers working in the government departments. The data was collected from 206 managers
employed in these departments. A survey was conducted using a self-administrated questionnaire and having
systematic random sampling by using the cross sectional design. Partial least Squares Structural Equation
Modelling (PLS-SEM) was used for the data analysis. The results of this paper found that there is a significant
direct relationship between AW and CTC and CTC and SPB. On the other hand, it is found that there is neither
PV nor AW relationship has been mediated by the CTC. The findings of this paper can promote the SPB by
providing an opportunity to understand the level of AW, PV and CTC of the managers. Consequently, the
government would not only understand the role of PV, AW and CTC but can also enhance the levels for SPB by
taking appropriate measures.
JEL classification: C91; D22; L20; Q55.
Keywords: Sustainable; Procurement Behaviour; Personal Values; Awareness; Commitment.

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