Dr. Muhammad Asif Qureshi is an accomplished Associate Professor with extensive experience in teaching, research, and academic leadership. He earned his PhD from Universiti Utara Malaysia (AACSB Accredited) in 2018 and is currently pursuing a Postdoctoral Fellowship at Universiti Malaysia Perlis.

Dr. Qureshi has held multiple academic leadership roles throughout his career, including:

• Associate Professor at Bahria University (2024 – Present)

  • Teaching and mentoring students in business management and research.
  • Supervising postgraduate research projects and PhD dissertations.
  • Leading interdisciplinary research initiatives in sustainability and business innovation.

• Associate Professor at Mohammad Ali Jinnah University (2023 – 2024)

  • Designed and delivered courses in Management, HR, and Business Strategy at undergraduate, graduate, and doctoral levels.
  • Conducted high-impact research, leading to publications in Scopus, SSCI, and HEC-recognized journals.
  • Organized international conferences, workshops, and faculty training programs.
  • Served as Director of Research and Projects, leading initiatives to enhance the university’s research output.

• Assistant Professor at Mohammad Ali Jinnah University (2019 – 2022)

  • Developed and taught courses on business strategy, entrepreneurship, and digital innovation.
  • Mentored MS and PhD candidates, focusing on applied research methodologies.
  • Contributed to academic policy development and curriculum enhancement.

• Teaching Assistant and Research Associate at Universiti Utara Malaysia (2013 – 2018)

  • Assisted in teaching and grading for graduate-level courses.
  • Provided research support in journal publications and industry collaborations.
  • Conducted workshops on SmartPLS, structural equation modeling (SEM), and research methodologies.